A Clearer Picture was my Final Major Project for university. I created the campaign to encourage adults to donate their eyes after death.

The idea was developed from my initial research which led to the conclusion that many adults 'opt-out' of donating their eyes, due to the myths which surround the process.

 

The campaign is made up of visual assets ranging from logo design to animation videos. The campaign communicates information through camera imagery. The camera, as a metaphor for the eye, ensures the campaign doesn't make the audience feel uncomfortable with the use of gory eye imagery. The relaxed style of hand-drawn illustration reinforces this lighthearted tone.